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Friday, October 23, 2009
Plain Brown Envelope
Do you get those? Do you get the plain brown envelopes with advertisements in them for money managers? I have been getting a lot of those lately.
These advertisements come in a plain, brown envelope that looks like something from the government... very official looking. Sometimes the envelope has an Urgent stamp on it or a notice to deliver only to the addressed recipient. Then, when you open it, what is inside is an advertisement for a money manager who is trying to convince you to hand over your life savings, and who promises to secure your retirement or make you rich.
This seems to be the most demented marketing logic ever invented.
Here I have received an unsolicited mailing from a company, and my very first experience with that company is being tricked by them into opening the envelope.
So, my very first communication with the company.... is a lie.
Then, I am supposed to hand over my life savings to those guys and trust them with it.
Who thinks up this stuff?